UK online retailer, Feel Good Contacts, is tapping Emarsys engagement and data analytics tools to provide customers with more personalised experiences.

The pureplay had outgrown its existing email service provider, and decided to switch to Emarsys.

Since the platform’s implementation four months ago, Feel Good Contacts has seen unsubscribe rates progressively decrease.

Customers are also responding well to the new individualised offers and improved communications they receive, providing direct feedback about the change. 

Nimesh Shah, Marketing Director at Feel Good Contacts, says: “There are absolutely no negatives to our partnership with Emarsys. The uncomplicated functionality and impressive capabilities of the platform made the decision to switch email service provider easy.”

“We are also provided with unparalleled support and specialist advice from the friendly and expert team at Emarsys.”

“This has already been more beneficial to the business than we could have imagined. We look forward to a long and harmonious working relationship.”

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