Australian founded fashion brand, Forever New, has launched new mobile apps with poq technology.

With a footprint spanning 300 retail destinations across 10 countries, the women's apparel specialist chose poq to relaunch its mobile apps as it looked to deliver a frictionless customer journey and improve loyalty experience.

The MACH certified native mobile app platform from poq has allowed Forever New to offer its customers content features, such as 'App Stories' and content carousel, as well as communication capabilities.

The apps integrate with the company’s e-commerce platform to leverage the existing product catalogue, merchandising and loyalty programmes, with app build and launch taking 12 weeks.

Ged Steele, Chief Operating Officer, Forever New, comments: "We chose poq because we were impressed by the app platform capability and flexibility.”

“One of the main aims with this project was to provide a high quality app experience. We also wanted a partner who would support our long-term app strategy and work with us in delivering engaging experiences for our loyal customers."

Jay Johnston, Chief Executive Officer, poq, comments: "It is an honour to work with a leader such as Forever New, they truly understand their customer and want to reward them with the best native app experience.”

“We were delighted to offer them a platform that could deliver such an experience in a matter of weeks enabling them to use a composable, 'mobile-first' approach as the driving force for their customer retention strategy."