Frictionless shopping startup, jisp, has become the first company to showcase its solutions at the Unified Brand Experience Lab (BEL) in Jersey City, USA.

Julian Fisher, CEO at jisp, says: “We are thrilled to showcase how the simplest, fastest and most seamless route to outstanding customer service lies in the hands of every shopper – their mobile phones. Once you have tried our solutions, you would never want to shop any other way. It might be a small step for customers, but it’s a giant leap for retail”.

Jim Ackerman, CEO at the Unified Brand Experience Lab, adds: “We are searching the world for the finest technology companies in retail, and jisp is one of them. We are proud to have them join BEL. jisp combines extraordinary technology with a great team behind it that will enable us to introduce them to the US market successfully.”

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